7 Gründe, warum dein Facebook-Produktfeed nicht aktualisiert wird (und wie du jeden davon behebst)
Wenn dein Facebook-Produktfeed nicht aktualisiert wird — ein Feed, der bei „Updating" hängt, ein Status, der auf ein Problem hinweist, oder Produkte, die es nie in deinen Katalog geschafft haben — dann atme erst einmal durch. Fast jeder Fall ist einer der sieben Gründe unten, und die meisten erfordern überhaupt keine Behebung: Der Feed wird einfach gerade neu aufgebaut, oder ein Filter macht genau das, was du ihm gesagt hast. Sie sind vom häufigsten bis zum seltensten geordnet, jeweils mit einer Erklärung, wie du ihn auf deinem Dashboard erkennst und was du dagegen tun kannst. Wenn du einfach nur jetzt sofort einen frischen Aufbau möchtest, stellt der Button Update now neben dem Feed sofort einen in die Warteschlange — deine Einstellungen werden dabei nie geändert.
1 The feed is in the middle of a rebuild
Every feed on your dashboard carries a Status badge, and it answers most "is my feed broken?" questions on its own:
• OK — the feed is fully built and live. Nothing to do.
• Updating, please wait — the feed is being rebuilt right now. This is normal and usually finishes in under a minute (longer for very large catalogs). It is not an error.
• Error — the feed has more products than your current plan allows. See reason 5.
• Paused / Inactive — the feed isn't generating. See reason 6.
A badge that reads Updating, please wait is the single most common reason people think their feed "isn't working" — it's working, it's just mid-build. Your existing feed keeps serving the whole time, and the status refreshes in place, so you don't need to reload the page. If a feed sits on Updating for far longer than a large store's build should take, click Update now to re-queue it, and if it still won't settle, contact support.
2 You just saved a setting, so the feed is rebuilding from scratch
Any time you Edit a feed and save, the app rebuilds it from scratch and recounts the products — because a settings change (collections, filters, variant rules, currency) can change which products belong in the feed. That's why the badge flips straight to Updating, please wait after you save. This is expected: wait for it to return to OK and your changes are live.
3 Facebook hasn't re-fetched your feed yet
There are two clocks, and only one of them is the app's. The app regenerates your feed automatically, on two tracks:
• When your store changes. When you edit a product, change a price, update inventory, or reorganize a collection, the app queues the affected feed to rebuild shortly after.
• On a regular safety sweep. Even with no changes, each active feed is refreshed in the background at least every few hours, so it never goes stale.
Separately, Facebook and Google re-fetch your feed on their own schedule — the one you set when you added the feed URL as a scheduled data source in Facebook Commerce Manager or Google Merchant Center (often hourly or daily). So a change can be live in your feed URL minutes before Facebook next pulls it. Click Update now to make sure the feed itself is fresh — it queues a rebuild immediately, recounts your products, and also reactivates a paused feed — then wait for the platform's next fetch.
4 Filters or collections are excluding the missing products
If products are missing from your Facebook or Google catalog, the feed is almost always doing exactly what its settings say. Look at the item count under each feed's name — if it's lower than your real catalog, something is excluding products. The usual suspects:
• The feed is set to selected collections, and the missing products aren't in those collections.
• A variant filter or excluded tag is filtering products out.
• The products are out of stock and the feed is set to in-stock variants only.
• The products aren't published to the sales channel, or have no price/image.
Open the feed's editor to review these. Our Filter products and variants guide walks through every filter so you can see exactly what's being kept and dropped. Fix the setting, save, and the feed rebuilds with the right products.
5 The feed has more products than your plan allows
A feed that hits its plan's product limit stops building: its badge reads Error, and the Overview panel at the top of the dashboard counts it under Needs attention. The same panel shows Active (built and serving), Building (currently regenerating), Paused, and Last feed update — the timestamp of your most recent successful rebuild; if that is recent and everything sits under Active, your feeds are healthy. To fix a feed under Needs attention, upgrade your plan, then click Update now to rebuild the feed with your new limits.
6 The feed is Paused or Inactive
A Paused or Inactive feed isn't generating at all, so nothing new reaches your catalog. The badge is followed by Edit to reactivate: click Edit, review the settings, and save — or simply click Update now, which unpauses the feed and rebuilds it.
7 The feed URL is no longer a data source on Facebook or Google
The feed URL itself never changes — copy it from the dashboard and make sure it's still added as a scheduled data source on Facebook or Google. If the URL was removed on the platform side, the app can rebuild all day and the catalog still won't update. If everything above checks out and the status still doesn't match what you see in your store after a rebuild, that's when to contact support.
Häufig gestellte Fragen
Why is my Facebook product feed not updating?
Most often it isn't stuck — the badge just reads "Updating, please wait" while the feed rebuilds, which usually finishes in under a minute. If it says OK but Facebook still looks stale, remember Facebook re-fetches your feed URL on its own schedule (often hourly or daily), separate from when the app rebuilds it.
My feed is stuck on "Updating, please wait" — what do I do?
Give it a moment first — large catalogs take longer to build, and the status refreshes on its own without a page reload. If it stays there far longer than a large store's build should take, click Update now to re-queue it, and if it still won't settle, contact support.
How often does the app update my product feed?
Automatically, on two tracks: the affected feed is queued to rebuild shortly after you change a product, price, inventory or collection, and every active feed is also refreshed on a regular background sweep so it never goes stale. You never re-upload anything by hand.
How often does Facebook re-fetch my product feed?
Facebook (and Google) pull your feed URL on the schedule you set when you added it as a scheduled data source in Commerce Manager or Merchant Center — commonly hourly or daily. That's why a change can be live in your feed minutes before the platform next fetches it.
Why are products missing from my Facebook catalog?
The feed is usually excluding them on purpose. Check the item count under the feed name — if it's low, the feed is probably limited to selected collections, or a variant filter or excluded tag is dropping products. Out-of-stock, unpublished, or price/image-less products can also be skipped.
What does the "Update now" button actually do?
It immediately queues a fresh rebuild of that feed and recounts its products, flipping the badge to "Updating, please wait". Your current feed keeps serving until the new build replaces it, and it also reactivates a paused feed. It never changes your settings.
Why did my feed flip to "Updating" right after I saved settings?
Because saving any change rebuilds the feed and recounts the products — a settings change can alter which products belong in the feed. It's expected. Wait for the badge to return to OK and your changes are live.
My feed says "Needs attention" or "Error" — how do I fix it?
That means the feed has more products than your current plan allows, so it stopped building. Upgrade your plan, then click Update now to rebuild the feed with your new limits.
My feed is Paused or Inactive — how do I turn it back on?
Open it with Edit, review the settings and save — that reactivates it. You can also click Update now, which unpauses the feed and rebuilds it.
I clicked Update now but nothing changed — is it broken?
It's working — the rebuild runs in the background and the badge updates in place when it finishes. If the feed looks identical afterward, the feed content genuinely didn't change (nothing new to export). If Facebook still looks stale, that's the platform's re-fetch schedule, not the app.
