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Practical guides for Shopify merchants from the team behind Awesome Feeds.
What Is Google Merchant Center? A Plain Guide for Shopify
What is Google Merchant Center? A plain guide for Shopify stores: what it does, whether it's free, how it links to Google Ads and free listings, and how feeds work.
20 Facebook Ads Tips for Ecommerce Stores
20 Facebook ads tips for ecommerce stores: clean catalog data, product sets, Advantage+ catalog ads, retargeting windows, creative, targeting and budget advice.
18 Black Friday Ad Ideas for Shopify Stores (Catalog Ads)
Eighteen Black Friday ad ideas for Shopify stores: sale-price catalog ads, deal product sets, cart retargeting and Google Shopping tactics, with examples.
How to Sell on Google Shopping from Your Shopify Store
A step-by-step guide to selling on Google Shopping from Shopify: set up Merchant Center, send a product feed, get free listings and launch a first campaign.
Meta Catalog for Shopify: Channel vs Feed and Catalog Hygiene
How to fill a Meta catalog from Shopify: when the free Facebook & Instagram channel is enough, when to switch to a feed, and keep variants and stock clean.
Facebook Product Feed for Shopify: Setup, Fields and Mistakes
How a Facebook product feed works for Shopify stores: required fields, scheduled feed setup in Commerce Manager, pixel ID matching and mistakes to avoid.
Dynamic Product Ads on Shopify: Setup, Strategy and Mistakes
How dynamic product ads work for Shopify stores: the catalog, pixel and ID matching they need, how to segment product sets, and the setup mistakes that break them.