Create a Facebook Product Feed for Shopify (Advanced)
The Advanced editor gives you full control over your Facebook product feed for Shopify — from currency and collections right down to variant rules, custom labels and UTM tracking. It looks like a lot, but you only need a handful of these settings to ship a great feed (and to keep your catalog ready for dynamic Facebook ads). This guide walks through each section so you know exactly what to touch (and what to leave alone). Prefer something simpler? You can always switch to the Basic editor and come back later.
1 Open the Advanced editor
From your dashboard, find the feed you want to configure and click Edit (advanced). If you don't have a feed yet, click Add a product feed first — a new feed is created instantly and you can open it here. Each feed is independent, so you can run different feeds for different channels or countries.
2 Name your feed and set the currency
Give the feed a clear, recognizable name — you'll thank yourself later when you have several. Set the feed currency to match the catalog you're submitting to. One thing worth knowing: if you use Shopify Markets, leave the currency and country empty and let Markets drive it instead. The Market country field works the same way.
3 Choose which products to export
By default the feed exports all products, which is what most stores want. If you'd rather publish a subset — say, a seasonal catalog or a single brand — switch to selected collections and a collection picker appears. Start typing and pick the collections you want; only products in those collections will end up in the feed.
4 Decide how variants are handled
Export mode controls whether you send every variant, only the in-stock ones, or just a single representative variant per product. Exporting all variants is the default and usually the right call for ads. The Compare-at price option lets the feed surface sale pricing — keep it on if you want strikethrough/sale prices to flow through to the channel.
5 Set custom labels for ad segmentation
Custom labels (0–4) are your ad team's best friend — they let you slice products into groups inside Facebook and Google Ads (bestsellers, margin tiers, seasonal, clearance, whatever you need). Type a value directly, or point a label at a metafield to pull it dynamically per product. Skip these entirely if you're not segmenting campaigns yet.
6 Pick your product images
Choose which image represents each product with the image source setting, and decide whether to include additional images in the feed. Most channels show the first image as the main creative and treat the rest as a gallery, so the order in Shopify matters.
7 Resize images to channel specs (optional)
Facebook and Google have minimum image-size requirements, and products with images that are too small get disapproved. Transform (resize) images automatically resizes your images to meet those specs — no re-uploading in Shopify. This is a paid-plan feature; if you don't see the dropdown, it isn't included on your current plan.
8 Filter out variants you don't want
Use Filter variants to keep the feed clean — exclude staff samples, hidden SKUs, or anything that shouldn't be advertised. Choose whether a product must match any or all of your rules, then click Add rule to build conditions on tags, price, inventory and more. Add as many rules as you need.
9 Add UTM tracking, then save
In Other settings you can append UTM parameters (source, campaign, medium) to every product link so your analytics attributes traffic correctly. There's also room for excluded/whitelisted tags and a naming strategy if you need them. When you're happy, hit Save in the bar at the top — the feed re-generates automatically and you're live.
Frequently asked questions
What's the difference between the Basic and Advanced editor?
The Basic editor covers the essentials in a short form and is perfect for getting a feed live fast. The Advanced editor exposes every option — variant rules, custom labels, image transformations, UTM tracking and more. You can switch between them at any time; your settings are preserved.
Do I need to fill in the currency and country?
Only if you're not using Shopify Markets. If Markets is handling your regions and currencies, leave the feed currency and Market country empty so the app follows your Markets configuration instead of overriding it.
What are custom labels used for?
Custom labels let you group products inside Facebook and Google Ads so you can bid and report on segments — for example bestsellers, clearance, or high-margin items. You can set them to a fixed value or pull them dynamically from a product metafield.
My images are being rejected by Facebook. Can the app fix that?
Yes. Turn on Transform (resize) images and the app resizes your product images to meet the channel's minimum-size requirements automatically, without you re-uploading anything in Shopify. It's available on paid plans.
How do I limit the feed to specific products?
In Product export settings, switch from 'all products' to 'selected collections' and choose the collections you want. For finer control at the variant level, use the Filter variants section to add rules based on tags, price, inventory and more.
How do I add a Facebook product feed to Shopify?
Install the app, click Add a product feed, then open Edit (advanced) to set your currency, products, variants and images. Hit Save and the app generates a feed URL you can submit to your Facebook catalog (Commerce Manager) — from there it powers your shop and ads.
Does this product feed work for dynamic Facebook ads?
Yes. The Advanced feed keeps your Facebook catalog in sync, which is exactly what dynamic Facebook ads and retargeting pull from. Use custom labels to segment products into groups for bidding and reporting across your campaigns.
How do I connect my Shopify store to Facebook?
Create your feed in the app and copy its feed URL, then add it as a catalog data source in Facebook Commerce Manager (or via Facebook's sales channel). Facebook re-fetches the feed on a schedule, so your catalog stays in sync as products change.
How do I add products to my Facebook catalog?
Point Facebook at your feed URL: in Commerce Manager, add a data source set to scheduled feed and paste the URL — Facebook imports every product in the feed and refreshes automatically. Use the Filter variants section to control exactly which products are included.
Why don't my variants show up in the Facebook catalog?
Set Export mode to send all variants (not a single representative variant), and check that Filter variants isn't excluding them — the feed lists each variant as its own catalog item. If you also added items by hand in Commerce Manager, let the feed populate them instead, so the two don't clash.
