Getting Started — Set Up a Facebook Product Feed for Shopify
Welcome! You've just installed the app, and getting your products in front of shoppers on Facebook and Google is closer than you think. This guide is your map for the whole Shopify Facebook product feed setup — it walks you through the first run end to end, from creating your first feed to submitting it to your Facebook catalog, and points you to the detailed guide for each step when you want to go deeper. You don't need to be technical, and you don't need everything perfect on day one. Create a feed, get it live, then refine. Let's get your Shopify Facebook catalog setup started.
1 Create your first product feed
From your dashboard, click Add a product feed. A new feed is created instantly and you can open it right away — no long setup form to wade through. Each feed is independent, so later you can run separate feeds for different channels or countries. When you open a feed, you choose between two editors: the Basic editor covers the essentials in a short form and is perfect for getting live fast, and the Advanced editor exposes every option — variant rules, custom labels, image transforms, UTM tracking and more. You can switch between them any time without losing your settings. New to this? Start Basic. For the full tour of every option, see the Advanced feed guide.
2 Configure the feed for your catalog
Inside the editor, set the handful of things that matter most: a clear feed name, the feed currency to match the catalog you're submitting to, and which products to export (all products by default, or a subset by selected collections). You can also decide how variants are handled and which product image represents each item. That's genuinely enough to ship a great feed — everything else is optional polish you can come back to. The Advanced feed guide breaks down each section in detail if you want to know exactly what to touch and what to leave alone.
3 Set your global defaults in Settings
Open Settings (under your dashboard) to set store-wide defaults that apply across your feeds, so you're not re-entering the same values every time. This is the right place to establish your baseline once before you submit anywhere. Set it up early and your feeds start from sensible defaults — see the Settings guide for the details.
4 Submit your feed URL to Facebook
When you save a feed, the app generates a feed URL. To get your products into your Facebook catalog, copy that URL and add it as a scheduled data source in Facebook Commerce Manager (or via Facebook's sales channel). Facebook re-fetches the feed on a schedule, so as your products change in Shopify, your catalog stays in sync automatically — no manual re-uploading. This same catalog is what Facebook dynamic ads and your shop pull from, so getting the feed in is the key step that unlocks everything else.
5 Submit your feed to Google (optional)
Selling on Google too? The app generates a Google-ready feed the same way. Add the feed URL as a data source in Google Merchant Center and Google will import and refresh your products on a schedule. If your products need a Google product category or attributes like gender, age group, color or condition (apparel especially), you'll set those up next — see the Google Shopping rules guide.
6 Refine with rules and image fixes
With your feed live, you can sharpen it over time. Use Google Shopping rules to auto-assign the Google product category and other required fields across your catalog so Merchant Center approves your products — see the Google Shopping rules guide. Use Facebook Product Sets to carve your catalog into targeted groups (like "bestsellers" or "clearance") that dynamic ads can point at — see the Facebook rules guide. And if Facebook ever rejects images for being too small or the wrong shape, the Transform (resize) images feature reshapes them to each channel's specs without re-uploading in Shopify — see the Transform product images guide. Take these one at a time as you need them.
Frequently asked questions
How do I create my first product feed?
From your dashboard, click Add a product feed — the feed is created instantly. Open it, choose the Basic or Advanced editor, set a name, currency and which products to export, then Save. The app generates a feed URL you can submit to Facebook and Google.
How do I connect my feed to Facebook?
Copy your feed's URL from the app, then in Facebook Commerce Manager add a data source set to scheduled feed and paste the URL. Facebook imports every product in the feed and re-fetches it on a schedule, so your catalog stays in sync as your products change.
Do I need a paid plan to start?
No — you can create a feed and submit it to Facebook and Google without one. A few extras, like the Transform (resize) images feature that fixes rejected catalog images, are paid-plan only; if you don't see those options, they aren't included on your current plan.
Should I use the Basic or Advanced editor?
Start with Basic if you just want a feed live quickly — it covers the essentials. Move to Advanced when you want full control over variants, custom labels, image transforms and UTM tracking. You can switch between them any time and your settings are kept.
Can I run feeds for both Facebook and Google?
Yes. The app generates a feed you can submit to your Facebook catalog (Commerce Manager) and to Google Merchant Center. You can also create separate feeds for different channels or countries, each configured independently.
What do I do after my feed is live?
Refine it: assign Google fields in bulk with Google Shopping rules, segment your catalog with Facebook Product Sets, and fix any rejected images with Transform (resize) images. See the linked guides for each — there's no rush to do them all at once.
