Shopify Product Feed Settings — Global Defaults for Every Feed
Settings is the global defaults hub for your whole account — set something here once and it applies to every product feed you run, Facebook and Google alike. Think of it as the place where you tell the app where your data comes from (Shopify's own fields or the app's rules), how prices and tax should be handled, and how your Shopify product options map onto the structured fields that Facebook and Google expect. Most of these you set up once and forget; you can always override a few of them per feed later if a single channel needs something different.
1 Open Settings
From your dashboard, head to Settings. Everything below lives on one page, grouped into clearly labeled sections, and there's a Save bar at the top that appears the moment you change anything. These are global defaults — they apply to all feeds at once, so a change here ripples out to your whole catalog.
2 Choose where your Google fields come from
The first four sections control the Google product category source, plus the sources for Google Gender, Age Group and Color. For each one you pick between Shopify's Google Shopping Channel / App and Awesome Facebook Product Feed (this app). Choose the app as the source when you want to drive these values with your own Google Shopping rules instead of relying on what Shopify exports — handy when Shopify's data is sparse or inconsistent. When the app is the source, a quick link lets you jump straight to editing those categories, genders, age groups or colors.
3 Decide whether to overwrite Shopify's category
The Overwrite Shopify's Google Shopping Channel / App's Category setting decides what happens when both Shopify and the app have a category for a product. Leave it on Do NOT overwrite to respect whatever Shopify already has, or switch to Do overwrite to let the app's value win every time. This one needs product write permission — if you see a prompt to authorize, grant it first.
4 Set tax and price rounding
In the Add tax to all prices section you decide whether the feed includes tax. Leave it off by default, or turn it on and enter your tax rate percent — if your rate is 22%, just type 22. Right below, round & format prices controls the number of decimal places used in the feed (the default is 2). This is the place to fix prices that look off in your Facebook feed because of tax or rounding.
5 Pick GTIN, MPN and brand sources
GTIN (Global Trade Item Number, like a UPC/EAN barcode) and MPN (Manufacturer Part Number) are unique product identifiers that Google and Facebook use to match your items. For each, choose where the value comes from: None (don't export it), your product's SKU, or its Barcode. The brand source setting nearby lets you export your product vendor as the brand (the default) or use the product type instead. Getting GTIN/MPN right helps your products match catalog entries and qualify for more ad placements.
6 Set SEO titles, descriptions and title length
Turn on Use SEO optimized title and Use SEO optimized description to pull Shopify's Page title and Meta description into the feed instead of the default product title and body — useful when your SEO copy is more ad-friendly than your store copy. The title length setting caps how long the exported title can be (default 150 characters), which keeps you within channel limits and avoids awkward truncation.
7 Handle images and inventory location
Export additional images decides whether extra product images flow into the feed — keep it on if you run Carousel ads that show several shots per product. Separately, export stock for a single location lets you base inventory on all locations (the default) or a single location — pick a single location when only one warehouse should drive availability in your feed.
8 Map your product attributes to Google fields
The Map product features (attributes) and metafields to Google fields section is where you tell the app which of your Shopify options or metafields correspond to Google's Gender, Age group, Color, Size, Pattern and Material fields. For example, to feed both your Pattern and Style options into Google's Color field, enter Pattern, Style under Color. To map a metafield, use its namespace.key — so a metafield with namespace Custom and key gender becomes Custom.gender. Press Enter or a comma to finish each entry. When everything looks right, hit Save in the top bar and the defaults apply across all your feeds.
Frequently asked questions
Where should the Google product category come from?
You choose per field: either Shopify's Google Shopping Channel / App, or Awesome Facebook Product Feed (this app). Pick the app when you want to drive the category with your own Google Shopping rules rather than Shopify's exported value — that's the most reliable option when Shopify's category data is missing or inconsistent.
Do Settings apply to one feed or all of them?
All of them. Settings are global defaults that apply to every product feed in your account. A handful of options (like tax) can be overridden per feed if a single channel needs something different, but everything starts from what you set here.
How do I add tax to the feed?
Open the Add tax to all prices section, switch it to 'Do add tax to prices', then enter your tax rate percent — for a 22% rate, type 22. The app then adds that tax to every price in the feed. Use the price rounding option just below if you also need to control decimal places.
What are GTIN and MPN, and where do they come from?
GTIN is the Global Trade Item Number (a UPC/EAN-style barcode) and MPN is the Manufacturer Part Number — both are unique identifiers Google and Facebook use to match your products. In Settings you choose their source: none, your product SKU, or its Barcode. Mapping them correctly improves how your items match catalog entries and which ad placements they qualify for.
Should I export vendor or product type as the brand?
The default exports your product vendor as the brand field, which is right for most stores. Switch the brand source to product type only if your product type field better represents the actual brand customers search for.
How long can my product titles be?
The title length setting controls the maximum, defaulting to 150 characters. Lower it if a channel truncates long titles awkwardly, or raise it within the channel's limit if your titles are getting cut short.
What does mapping product attributes to Google fields do?
It tells the app which of your Shopify options or metafields fill Google's Gender, Age group, Color, Size, Pattern and Material fields. For example, enter 'Pattern, Style' under Color to map those attributes there, or 'Custom.gender' to map a metafield's namespace.key. This is how custom product data ends up in the structured fields ads platforms expect.
Why would I export stock for a single location?
By default the feed sums inventory across all locations. If only one warehouse or store should drive what's shown as available in your feed — for example you fulfill online orders from a single location — switch to export stock for a single location and choose it.
When do my changes take effect?
As soon as you click Save in the top bar. Because these are global defaults, the new values apply to all of your feeds the next time they regenerate.
