# Facebook Feed Not Updating? Statuses, Schedules and How to Force a Refresh > Facebook or Google feed not updating, products missing from your catalog, or a feed stuck on "Updating"? Learn what each dashboard status means, how often feeds regenerate, and how to force a refresh with Update now. Product feeds · 5 min read · Updated 2026-07-13 Canonical: https://awesomestoreapps.com/docs/troubleshoot-feed-not-updating If your **Facebook product feed isn't updating** — a feed stuck on "Updating", a status that says something's wrong, or products that never made it into your catalog — take a breath. Almost every case is one of a handful of things, and most need no fix at all: the feed is simply mid-rebuild, or a filter is doing exactly what you told it to. This guide walks the dashboard top to bottom: what each **status** means, how often feeds **regenerate on their own**, what the **Update now** button really does, and where missing products actually go. Start at the status badge and work down. ## 1. Read the status badge first Every feed on your dashboard carries a **Status** badge, and it answers most "is my feed broken?" questions on its own: - **OK** — the feed is fully built and live. Nothing to do. - **Updating, please wait** — the feed is being rebuilt right now. This is normal and usually finishes in under a minute (longer for very large catalogs). It is not an error. - **Error** — the feed has more products than your current plan allows, so it stopped building. See step 5. - **Paused** / **Inactive** — the feed isn't generating. The badge is followed by **Edit to reactivate**. See step 6. A badge that reads **Updating, please wait** is the single most common reason people think their feed "isn't working" — it's working, it's just mid-build. Give it a moment. ![Read the status badge first — .product-feed-row s-badge highlighted](https://awesomestoreapps.com/docs-assets/img/troubleshoot-feed-not-updating/00-status-badges.png) ## 2. Check the Overview for the whole picture The **Overview** panel at the top of the dashboard rolls every feed up into counts: **Active** (built and serving), **Building** (currently regenerating), **Needs attention** (a feed that hit its plan's product limit), **Paused**, and **Last feed update** — the timestamp of your most recent successful rebuild. If **Last feed update** is recent and everything sits under **Active**, your feeds are healthy and syncing. If a number shows up under **Needs attention**, jump to step 5. ![Check the Overview for the whole picture — #dashboard-metrics s-box highlighted](https://awesomestoreapps.com/docs-assets/img/troubleshoot-feed-not-updating/01-overview.png) ## 3. Understand how often feeds regenerate You never re-upload a feed by hand — regeneration is **automatic**, on two tracks: - **When your store changes.** When you edit a product, change a price, update inventory, or reorganize a collection, the app queues the affected feed to rebuild shortly after — you don't have to touch anything. - **On a regular safety sweep.** Even with no changes, each active feed is refreshed in the background at least every few hours, so it never goes stale. Separately, **Facebook and Google re-fetch your feed on their own schedule** — the schedule you set when you added the feed URL as a scheduled data source in Facebook Commerce Manager or Google Merchant Center (often hourly or daily). So there are two clocks: the app rebuilding the feed, and the platform pulling it. A change can be live in your feed URL minutes before Facebook next re-fetches it. ![Understand how often feeds regenerate — s-button.product-feed-update highlighted](https://awesomestoreapps.com/docs-assets/img/troubleshoot-feed-not-updating/02-update-now.png) ## 4. Force a refresh with Update now Don't want to wait for the next automatic rebuild? Click **Update now** next to the feed. It immediately queues a fresh rebuild and recounts your products, and the badge flips to **Updating, please wait** while it works — the status refreshes in place, so you don't need to reload the page. Your existing feed keeps serving the whole time; the new version simply replaces it when the rebuild lands. **Update now** does not change any settings — it only rebuilds what you already have. (It also reactivates a **Paused** feed.) ![Force a refresh with Update now — s-button.product-feed-update highlighted](https://awesomestoreapps.com/docs-assets/img/troubleshoot-feed-not-updating/02-update-now.png) ## 5. Just changed a setting? That's why it's rebuilding Any time you **Edit** a feed and save, the app rebuilds it from scratch and recounts the products — because a settings change (collections, filters, variant rules, currency) can change *which* products belong in the feed. That's why the badge flips straight to **Updating, please wait** after you save. This is expected: wait for it to return to **OK** and your changes are live. ![Just changed a setting? That's why it's rebuilding — .awsm-actions-quick s-buttonicon="edit" highlighted](https://awesomestoreapps.com/docs-assets/img/troubleshoot-feed-not-updating/03-edit.png) ## 6. Products missing from your catalog? Check filters and collections If products are missing from your Facebook or Google catalog, the feed is almost always doing exactly what its settings say. Look at the **item count** under each feed's name — if it's lower than your real catalog, something is excluding products. The usual suspects: - The feed is set to **selected collections**, and the missing products aren't in those collections. - A **variant filter** or **excluded tag** is filtering products out. - The products are out of stock and the feed is set to in-stock variants only. - The products aren't published to the sales channel, or have no price/image. Open the feed's editor to review these. Our [Filter products and variants](https://awesomestoreapps.com/docs/filter-products-and-variants.md) guide walks through every filter so you can see exactly what's being kept and dropped. Fix the setting, save, and the feed rebuilds with the right products. ![Products missing from your catalog? Check filters and collections — .awsm-feed-name-cell highlighted](https://awesomestoreapps.com/docs-assets/img/troubleshoot-feed-not-updating/04-item-count.png) ## 7. Paused, Inactive, or "Needs attention" A few statuses need a deliberate action from you: - **Paused** / **Inactive** — the feed stopped generating. Click **Edit**, review the settings, and save to reactivate it (or use **Update now**). - **Error** / **Needs attention** — the feed has more products than your plan allows. Upgrade your plan, then click **Update now** to rebuild the feed with your new limits. Finally, remember the feed **URL** itself never changes — copy it from the dashboard and make sure it's still added as a scheduled data source on Facebook or Google. If the URL was removed on the platform side, the app can rebuild all day and the catalog still won't update. If a feed sits on **Updating** for far longer than expected, or the status doesn't match what you see in your store after a rebuild, that's when to contact support. ![Paused, Inactive, or "Needs attention" — .awsm-feed-url-field highlighted](https://awesomestoreapps.com/docs-assets/img/troubleshoot-feed-not-updating/05-feed-url.png) ## FAQ ### Why is my Facebook product feed not updating? Most often it isn't stuck — the badge just reads "Updating, please wait" while the feed rebuilds, which usually finishes in under a minute. If it says OK but Facebook still looks stale, remember Facebook re-fetches your feed URL on its own schedule (often hourly or daily), separate from when the app rebuilds it. ### My feed is stuck on "Updating, please wait" — what do I do? Give it a moment first — large catalogs take longer to build, and the status refreshes on its own without a page reload. If it stays there far longer than a large store's build should take, click Update now to re-queue it, and if it still won't settle, contact support. ### How often does the app update my product feed? Automatically, on two tracks: the affected feed is queued to rebuild shortly after you change a product, price, inventory or collection, and every active feed is also refreshed on a regular background sweep so it never goes stale. You never re-upload anything by hand. ### How often does Facebook re-fetch my product feed? Facebook (and Google) pull your feed URL on the schedule you set when you added it as a scheduled data source in Commerce Manager or Merchant Center — commonly hourly or daily. That's why a change can be live in your feed minutes before the platform next fetches it. ### Why are products missing from my Facebook catalog? The feed is usually excluding them on purpose. Check the item count under the feed name — if it's low, the feed is probably limited to selected collections, or a variant filter or excluded tag is dropping products. Out-of-stock, unpublished, or price/image-less products can also be skipped. ### What does the "Update now" button actually do? It immediately queues a fresh rebuild of that feed and recounts its products, flipping the badge to "Updating, please wait". Your current feed keeps serving until the new build replaces it, and it also reactivates a paused feed. It never changes your settings. ### Why did my feed flip to "Updating" right after I saved settings? Because saving any change rebuilds the feed and recounts the products — a settings change can alter which products belong in the feed. It's expected. Wait for the badge to return to OK and your changes are live. ### My feed says "Needs attention" or "Error" — how do I fix it? That means the feed has more products than your current plan allows, so it stopped building. Upgrade your plan, then click Update now to rebuild the feed with your new limits. ### My feed is Paused or Inactive — how do I turn it back on? Open it with Edit, review the settings and save — that reactivates it. You can also click Update now, which unpauses the feed and rebuilds it. ### I clicked Update now but nothing changed — is it broken? It's working — the rebuild runs in the background and the badge updates in place when it finishes. If the feed looks identical afterward, the feed content genuinely didn't change (nothing new to export). If Facebook still looks stale, that's the platform's re-fetch schedule, not the app. ## Related - [Getting Started — Set Up a Facebook Product Feed for Shopify](https://awesomestoreapps.com/docs/getting-started.md) - [Create a Facebook Product Feed for Shopify in Minutes (Basic)](https://awesomestoreapps.com/docs/create-a-product-feed.md) - [Choose Exactly Which Products and Variants Go in Your Facebook Feed](https://awesomestoreapps.com/docs/filter-products-and-variants.md)